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Doc Johnson Dazzles with Innovative New Products and Marketing Campaigns at the 2018 July ANME Show

Doc Johnson Dazzles with Innovative New Products and Marketing Campaigns at the 2018 July ANME Show

America's iconic pleasure products manufacturer, Doc Johnson, arrived at ANME with an exciting array of new products. The company introduced 24 new skus across five of their most popular lines, Main Squeeze, iVibe, Mood, Optimale, and the hugely successful Kink by Doc Johnson collection. Doc Johnson's latest product selection is a diverse mix of item types, styles, and functions but the unifying theme at ANME this year was clearly customer satisfaction. "We take our customer feedback very seriously," explained Scott Watkins, VP of Sales and Marketing. "ANME really showcased how we take that feedback and turn it into amazing products."

As a leader in the adult-product manufacturing, Doc Johnson's development process is a well-oiled machine. Every product launch is inspired by marketplace needs. Based on this criterion, they begin every design with clear objectives. According to Doc Johnson's COO/CCO Chad Braverman, their methodology is a primary tenet of the company. "Over the last 40 years, our customers have counted on us for high-quality, affordable products, but now they look to us to go above and beyond. Our team and our system enable us to continue coming up with exciting, innovative designs. We focus on meeting current customer demands, exceeding expectations, and anticipating future trends in the market. Doc Johnson's consistency enables constant creativity."

In addition to the new products introduced by the manufacturer, they showcased interactive displays and cutting edge merchandising concepts. Doc Johnson's booth included an immersive display of their BDSM/fetish line, Kink. They hosted a steady stream of excited customers asking about product displays and snapping pictures with their favorite accessories. "People were especially excited to see the more additions to Kink," said Watkins. "It's retailer favorite. They love the quality and unique mix of items. But to be honest, they also love how fun it is to merchandise. ANME gives us a chance to showcase the possibilities. The response from our customers is that, in many stores, Kink is not just a section, it's an attraction."

Other Doc Johnson favorites at ANME included the brand's candy-colored, American Pop photo booth and Doc Johnson's new sex toy vending machine-- the 'Pop Up Pleasure Machine'.

With the Pop Up Pleasure Machine, showgoers were delighted to learn that they could "tweet for a treat", posting a designated hashtag to their twitter account as well as a photo of the event, to receive a free product from the machine. The Pop Up Pleasure Machine's hashtag, #VIBEWITHDOC, was trending throughout the two-day show with various photos of customers posing excitedly in front of the hot pink vending machine.

In an industry of ever-evolving trends and products, Doc Johnson's presence at ANME proved some things never change, "Pleasing our customers and consumers is our priority," Watkins concluded. "That's what Doc is focused on."

New products introduced at the ANME 2018 January Show included exciting additions to existing Doc Johnson collections, as well as new standalone crowd-pleasers.

Main Squeeze by Doc Johnson

Elevating male masturbators to an unprecedented level of pleasure, Doc Johnson's newest additions to the Main Squeeze line include:

The Original Vibro Pussy

This lifelike pussy feels as good as it looks! Doc Johnson added a 9-function vibrating bullet that slips into the ULTRASKYN portion of the hard-case stroker, which is operated via an easy-to-use wireless remote control. After the user has entered the warm encasement of the pussy's Textured ULTRASKYN they won't have to stop to adjust the vibration. The masturbator includes the line's hard outer case and squeeze plate design, allowing the user to control the pressure; and as with any other Main Squeeze stroker, users can also adjust the suction via the twisting base. Fully disassembles for easy clean up.

Main Squeeze Optix - Crystal Blue

Adding a new dimension of visual stimulation to the Main Squeeze 'Optix' range, the product now comes in a cool, translucent Crystal Blue shade. The tight, textured ULTRASKYN masturbator with hard outer case makes every thrust memorable. Its Squeeze Plate allows the user to control the pressure and the end cap suction feature adds life-like pleasure. Fully disassembles for cleaning.

Main Squeeze Pop-Off Optix

Choose from two translucent shades-- Clear or Crystal Blue-- with this lightweight, compact stroker. The Pop-Off delivers the same visually stimulating translucent quality of the full-sized Optix, in a compact size, complete with Main Squeeze's signature squeeze plate design to let users control the pressure. The user can enjoy the feeling and visual excitement of the transparent, textured ULTRASKYN. Fully disassembles for cleaning.

iVibe Select

A sleek, modern line with classic colors and innovative shapes, iVibe Select is always in style. Hot on the heels of Doc Johnson's recent, ultra-successful iVibe Select vibrators released in 2017, the newest additions to the top-selling line include:

iVibe Select - iRoll

With a 3-mode rotating "tongue" clitoral stimulator and 3-speed stimulating beads that move up and down the shaft, the iRoll is packed with ultra-pleasurable possibilities, and is sure to fly off the shelves. The iRoll's luxurious premium silicone design offers versatility as the user may choose any orgasmic combination of its 3-Speed Stimulating Beads (which move up and down along the shaft) and 8 Functions of powerful, full-bodied vibrations. The functions work independently or together. It's USB Rechargeable (Cable Included).

iVibe Select - iPlease

Say "Yes please!" to the iPlease vibe. The petite silicone vibrator offers 20 powerful vibration patterns for clitoral and external stimulation. The quiet motor and compact size make this item discreet for use in numerous settings… on vacation, home in bed, alone in the shower- the possibilities are endless. Plus the iPlease's silicone grip ring is ideal for partner play. USB Rechargeable (Cable Included)

Mood by Doc Johnson

A groovy mix of colorful and fun pleasure products, this line makes it easy to get in the Mood.

Mood Naughty 1 Trainer Set

Finally! The incredibly popular Mood silicone Naughty 1 plugs now come in a 3-piece anal trainer set. Each of the firm yet flexible plugs boasts a curved base for greater comfort and wearability. Their tapered tip makes them easy to insert. The sets will be available in Black and Pink.

OptiMALE by Doc Johnson

The OptiMALE™ line consists of a comprehensive but curated range of sleek, masculine sexual health and wellness products for men. Items range from masturbators to enhancers, C-Rings to P-Spot stimulators. See the latest additions to this line:

OptiMALE Rimming P-Massager

Made of firm yet flexible silicone, the Rimming P-Massager features an ergonomic design that fits ultra-comfortably inside the body. The bendable, 10-function perineum stimulator hold its shape, keeping it right where the user most enjoys it. The 10-function, vibrating shaft enhances the experience even more. The 3-speed rotating rimming ridges make the P-Massager a luxury prostate massager, perfect for the user looking to increase their health or their pleasure. It also features independently controlled motors?and is USB Rechargeable (cable Included).

OptiMALE Vibrating P- Massager with Wireless Remote

One of the most anticipated products launching this year is the Vibrating P- Massager. The contoured shape of the matte black, silicone stimulator is elegant and orgasmic. It offers 7 Vibrating Functions and a built-in Perineum Stimulator, which are controlled by the wireless remote or push-button controls. The sleek design is beginner-friendly and its unique innovation is enticing to even the more graduated p-spot explorer. USB Rechargeable (Cable Included)

Kink by Doc Johnson

BDSM/Fetish line caters to the needs of both expert and novice alike, with a bold array of lifestyle products that titillate and please. Kink by Doc Johnson houses a whole new lineup of erotic possibilities with the following new items:

Kink by Doc Johnson - Power Play

A sleek, mini vibe with quiet motor and silicone grip ring, the Power Play offers surprisingly strong, full-bodied vibrations with 20 patterns to choose from. The Power Play adds a generous element of pleasure to any kinky play. USB Rechargeable (Cable Included).

Kink by Doc Johnson - Pulse

Unlike any vibrating pleasure product on the market, the enticing shape of the Pulse includes an 8-function shaft for insertion and three, 12-function vibrating prongs. The functions include multi-cycle combinations between the shaft and prongs for a wide variety of stimulating options. The Pulse is encased in soft, luxurious silicone and is USB Rechargeable (cable included).

Kink by Doc Johnson - Bind & Tie Initiation Kit 5-Piece Hemp Rope Kit

Rope bondage is an increasingly popular part of the BDSM experience and it's never been more fun to tether your partner than with the bind & tie set from Kink. The kit includes three bundles of expertly crafted 100% Natural Hemp Rope, suitable for Shibari and other styles of rope play. With two 30 ft ropes and one 50 ft rope of soft, yet sturdy 6mm weave, the kit gives more than enough length for anyone to experience a proper binding. It also includes black Kink EMT Scissors for safe emergency removal and a black drawstring backpack for discreet travel and storage.

Kink by Doc Johnson - 18" Fuck Stick with Vac-U-Lock™ Plug

Made of solid birch wood, the Fuck Stick is an impressive addition to any dungeon or BDSM play scene. This solid wood Fuck Stick features a Vac-U Plug end, making it compatible with all Vac-U-Lock compatible attachments.

Kink by Doc Johnson - Leather Two-Way Access Clips

As they say, "The devil is in the details" and Kink's genuine leather clips make any fantasy wickedly seductive. The sturdy clasps may be used with wrist and ankle cuffs, or may be attached to furniture and spreader bars. The two-way, multi-use clips inspire both the dominant and submissive user to be on their very best behavior.

Kink by Doc Johnson - Glory Hole

Whether the user desires the Ass, Pussy, or Tunnel style from their textured ULTRASKYN™ stroker, their satisfaction is unparalleled. Each lifelike opening of the Glory Hole masturbators gives way to intense suction; and the base twists to adjust suction strength. The user also has full control over the intensity of the pressure thanks to Main Squeeze's squeeze plate design. Use it with the Glory Hole Adapter for Power Banger to turn this stroker into a motorized toy (Power Banger and Adapter sold separately).

Kink by Doc Johnson - Power Banger, 8-Piece Cock Collector Accessory Pack

Comes with everything the cock-hungry connoisseur needs to outfit their Fuck Machine. The set includes:

  • 3 Vac-U-Lock compatible ULTRASKYN attachments: 6" Spiral Dong, 7.5" Perfect Cock, and 10" Squirting Cock
  • Splooge Juice Hybrid Glide (4 fl. oz. bottle) for Use with the Squirting Cock
  • Power Banger Variable Length Extender Set (Up to 12").
  • Kink by Doc Johnson 4 oz. Water-Based Lubricant, Splooge Juice 4 oz. Hybrid Glide, Doc Johnson 4 oz. Natural Toy Cleaner, Easy-On/Easy-Off 1 oz. Vac-U Powder and 1 oz. ULTRASKYN Refresh Powder.

Kink by Doc Johnson - Power Banger, Glory Hole Accessory Pack

A glorious, all-in-one Power Banger accessory kit with:

- 3 Glory Hole ULTRASKYN stroker inserts, (Original Pussy, Original Ass, Glory Hole Tunnel) and one Variable Pressure, Hard Outer Case.

- Adapter for Kink POWER BANGER ?

- Power Banger Variable Length Extender Set (Up to 12") ?

- Kink by Doc Johnson Water-Based Lubricant (4.0 . oz./118 mL) ?Accepted as 510(k) Medical Device ?

- 4 oz. Main Squeeze Toy Cleaner

- 1 oz. Main Squeeze Refresh Powder

Kink by Doc Johnson - Power Banger, Extender Set Fuck Machine Extender Arm

Increase length and enhance enjoyment with these strong, lightweight aluminum extenders. For longer, deeper strokes from the Power Banger, the extender arms can extend up to 12". Two pieces create three unique length options.

Kink by Doc Johnson - Power Banger, Adapter for Glory Hole Variable Pressure Stroker

Turn any Glory Hole or Main Squeeze stroker into a motorized toy. The sturdy aluminum adapter is easy to screw on or off. It's a small accessory with huge benefits.

Press inquiries should be directed to erica@docjohnson.com. For sales inquiries, contact your representative or email sales@docjohnson.com. Additional marketing materials can be found at our online resource center, B2BDocJohnson.com.

About Doc Johnson:
The iconic American pleasure products brand established in 1976.
Doc Johnson has developed and released some of the most groundbreaking products on the market, including the Rabbit and the Pocket Rocket - and the company continues to raise the bar with award-winning innovations like the TRYST Multi Erogenous Silicone Massager and the OptiMALE Rechargeable Vibrating C-Ring. Today, not only does Doc Johnson manufacture over 75% of their products in America, but they also produce many of the highest-quality, most well-designed products on the market. While other companies continue to take their production overseas, Doc Johnson has only dug its roots deeper as an American manufacturer in California, and an innovative leader in the pleasure products industry