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CONTACT: Doc Johnson News
August 31, 2006
DocJohnsonNews@fifteenminutes.com
(323) 556-9700

ADULT NOVELTY GIANT DOC JOHNSON
STILL BUZZIN’ AFTER 30 YEARS

Los Angeles, CA— Thirty years after Doc Johnson opened its doors with a handful of simple novelties, the company now boasts ownership of many of the world’s most popular and cutting edge adult toys as the industry grows more and more mainstream each year.  What was once considered taboo now saturates the media as celebrities such as Eva Longoria, Teri Hatcher, Halle Berry, and Anne Heche have all publicly stated their fondness for their toys.  Cable shows like EMMY-winning Sex and the City even base full story lines around its characters’ toys. 

Today, August 31, Doc Johnson celebrates its 30th anniversary, ushering in a new era where women and couples now characterize the typical consumer in a marketplace once dominated by men.  Best known for its iVibe Rabbit, the Pocket Rocket and its exclusive product deal with Club Jenna, the namesake company of popular adult film star Jenna Jameson, Doc Johnson manufactures close to 4000 state-of-the-art novelties and introduces as many as 300 new products to the marketplace each year. 

According to a recent FoxNews.com story, “Trips to chains like CVS, Rite Aid, Wal-Mart and Walgreens have become anything but sterile, thanks to the expansion of mainstream sexual products like sensual sprays, lubricants, massage oils and condoms — all geared toward enhancing sex for women.” 

“When we started out, we knew our products would sell because Americans’ attitudes towards sex were changing,” said Doc Johnson CEO Ron Braverman.  “’Sex’ was no longer a dirty word, and when people really began to open up, Doc Johnson was there to aid in their exploration.” 

As the company grew, Doc Johnson remained ahead of the curve in terms of design, innovation and materials.  One of Doc Johnson’s most popular creations is its proprietary Ultra Realistic 3.0 ® (UR3), a rubber compound scientifically-engineered to mimic the feel of human flesh that serves as the standard for quality flesh-like materials.  The company’s newest proprietary material, SilaGel, made with a non-toxic, latex-free formula and an unprecedented anti-bacterial compound, is found in many of its 2006 product line updates. Doc Johnson’s Internet Enabled Rabbit, which allows two users total remote online operation via PC, is the most high-tech novelty ever conceived.

Braverman notes that Doc Johnson doesn’t limit itself to product innovation – it also works to continually refine its product packaging designs to better connect with the consumers. “Now, with so much competition in the marketplace, it is necessary for our products to stand out, which is why we bring a unique look to every novelty we produce. We have a world-class art department and we strive not only to be innovative, but to create packaging with substance and style.” 

Strategic relationships with leading brands in adult entertainment have been key to the company’s accomplishments.  By teaming up with Vivid Entertainment and most recently Jenna Jameson’s Club Jenna, Doc Johnson has positioned itself as the sole provider of unique body part molds of the most famous women in the adult industry.

As Doc Johnson hits the big 3-0, the company is poised for another 30 years of adult novelty dominance. In 2006, Doc Johnson has launched an array of innovative novelties, including Vivid Dreams, a new line of Vivid Video-branded vibes with scroll-dial controllers; the Silent Vibrations vibe collection, featuring Doc’s all-new multi-speed scroll-dial controller and deep massaging motor; the soon to debut Petite Treats, the world’s smallest and most powerful bullets; and White Nights Pleasure Kit, a pearly-white Velvet Touch  waterproof 7” Vibe, Bullet and updated version of Doc’s famous Pocket Rocket.  

Braverman concludes, “Since day one, it has been our mission to never rest on our laurels and continue to create unique, cutting edge products that resonate with consumers and store owners alike.  Now that we’re developing innovative product for a much broader audience, this mission will remain our guiding light for decades to come.”