News from Australia! Our Founder and CEO, Ron Braverman, won the first ever Lifetime Achievement Award at AdultEx! Presented by Calvista CEO, Michael Bassett, the award represents a career in manufacturing, product design, brand establishment and excellence in the adult novelty category of consumer packaged goods. The crowd cheered loudly for Ron during this presentation.
We had a booth at the tradeshow, and the response from attendees was great. Our Director of Sales – International, Greg said: “School of Doc, The new Vac-U-Lock packaging/ program, Wonderland and Mood/ Rock Star displays were very well received with overwhelming enthusiasm. We also focused on Made in USA items, with special promotions on male masturbators (All Star Porn Stars, Pocket Pals, Palm Pals), Noches Latinas, Vibrating Classics, Crystal Jellies and Softees. The responses to the Vac-U-Lock tri-fold supplement catalog and video, the Wonderland video and the SOD pamphlets/ holders was just phenomenal. Attendees loved that we were taking our service to the next level with extended retail and end-user support. Nearly every Calvista customer requested School of Doc materials and links to the Vac-U-Lock/ Wonderland videos. The show was very strong and busy.. The tradeshow was alive with activity and we had nonstop visitors to our booth. Fortunately, I had help from local adult retailer shops. Marinda and Bridget were brought in by Calvista to assist me in running the booth.” The show featured a big Fetish party on Day 2. And Day 3 was moderate in attendance and activity as the show wound down to a close.”
Some photos from the show:
A quote from the tradeshow founder about Ron’s award: “The Lifetime achievement Award has been awarded for the first time at AEX12, it recognizes outstanding long term dedication and consistent excellence in the field of endeavour, in Ron’s case his dedication and achievement over the years in the global manufacture and supply of quality adult novelties and his service to the adult retail industry” states Calvista CEO, Michael Bassett. “Ron is one of the pioneers of adult product manufacturing and he has contributed consistently over many years to the adult novelty industry forming the global business that we know of today. As well as mentoring and advising, Ron is a strong supporter of ‘Made in USA’. Doc Johnson is renown for their quality ‘Made in USA’ items employing local staff in product development, manufacturing and production.”
Adultex is the Southern Hemisphere’s largest gathering of Adult Industry manufacturers and retailers. Adultex in its 8th year, continues to provide an important and crucial business to business trade show. Invited delegates have the rare opportunity of meeting with the world leaders in Adult Toy production and Adult Entertainment. All Australian and New Zealand delegates are flown to the show by Calvista for a fully paid no expenses spared 3 day buying and educational event, the orders generated after the show are supplied by Calvista for up to 12 months after the show, ie delegates forward order product thru Calvista. The show generates millions of dollars in orders over the 3 days. The awards recognize outstanding performance in their respective fields, are usually retrospective, ie based on historical data, past 12 mths but may also be current, as in Best New Line etc.
We’re back from the big January shows! I have to tell you guys…we really made a big splash this month with our awesome mega-booth at the AMNE show and the XBiz Retail Expo. The main crowds at these shows are retailers and distributors, both domestic and international; they were delighted by our 100+ new Doc Johnson products on display, including several full lines and new display units. It was so exciting to FINALLY unveil all of the goodies we’ve been working on for months and months!
Our COO, Chad Braverman, was pleased with the show feedback: “We were thrilled with the overwhelmingly positive response we received at ANME and XBiz Retail. WonderLand had a powerful impact and was certainly the talk of the show. We saw great reactions to our new Black Rose light BDSM line and for the revamped Vac-U-Lock packaging. The insights of the industry are invaluable to us; there is so much to be learned by the first impressions and comments as we show our newest products to our customers.”
The new offerings include the sophisticated Black Rose line of light BDSM products and the revamped packaging for the famous Vac-U-Lock harness systems, for which the Doc sales team received glowing feedback. A newly refreshed School of Doc series of educational pamphlets were debuted to much fanfare from retailers and distributors alike; all five colorful pamphlets and the playful holder are ready to ship and are free of charge. The School of Doc makes education easy and fun for both staff and end-consumers, giving overviews on everything from materials to vibrators and lubricants.
Above all, the new WonderLand massager line was indeed the talk of the trade show, with many attendees falling quickly in love at first sight. The five distinct WonderLand massagers are made of body safe silicone, and feature 10 intense functions, push button controls, and a waterproof design. At the ANME meet-and-greet, the buzz started with the Doc Johnson staff appearing as characters related to the fantasy theme of WonderLand. The excitement didn’t stop until the booth was taken down, and the pre-order numbers demonstrated the strong response.
“The recently concluded ANME show was an overwhelming success for Doc Johnson. The response to our January collection was beyond expectation and resulted in a record number of pre-orders,” says sales manager, Greg Holdridge. “The newly launched Wonderland line is simply amazing, and the in-store support will redefine merchandising. Our couples-friendly light BDSM line, Black Rose, was a hit for the look, quality, and excellent pricing. With additions to our staple brands, such as Platinum, Mood and GoodHead, we focused on category expansion in a proven format. The newly repackaged Vac-U-Lock line boasts a new ‘it’s as easy as 1, 2, 3’ marketing campaign to support the even easier to understand color-coded numbering artwork treatment – a dream come true for retailers and consumers.”
Rounding out the tradeshows was the 2012 XBiz awards, with Doc Johnson’s beloved CEO, Ron Braverman, receiving the ‘Industry Pioneer’ XBiz Award. Presented the award by his son, Doc Johnson’s COO, Chad Braverman, the crowd hung on every word of Ron Braverman’s moving acceptance speech.
On receiving this honorary award, Ron Braverman, Founder and CEO of Doc Johnson, said: “It’s an honor to be recognized by my peers as a pioneer in this industry. I have spent most of my life building a business that has maintained a leadership position in manufacturing adult products right here in America– it hasn’t always been easy. Doc Johnson has grown over 35 years to now employ 500 people and house facilities that occupy over 250,000 square feet – nothing is more validating than coming to work every day and seeing my vision realized. This is proof that hard work and quality products can truly make a company prosper. I am excited about the future of Doc Johnson; we have a diverse and talented team of people that I have cultivated over the years. Vital changes are being made in my company, and across the industry as a whole. It’s an invigorating time for all of us.”
Today is the 35th anniversary for Doc Johnson and we made the most of it! From celebrating in the office, to sharing the love with our fans, to talking with press, it’s been busy! But that good happy kind of busy, ya know?
One of my favorite things we worked on this week, as part of the anniversary celebration, were the “35 Things About Doc” quotes – which you’ll be seeing over the next 35 days…there are SO many passionate people who have 10, 20, 30+ years with the company! You just don’t see that very often. And we’re still growing.
35 voices, 35 different perspectives, 35 people out of the over 500 who make Doc Johnson work.
Doc Johnson was born in 1976 when founder Ron Braverman purchased a very small company that sold adult toys along with gag novelties and rubber fishing items. Since then, the Doc Johnson brand has grown and evolved, but one thing that has remained constant is a strong commitment to American manufacturing. In the beginning, Doc Johnson’s North Hollywood factory was just 1,500 square feet with 9 employees. Eventually, the company moved around the corner to its present locations and secured a 33,000 square foot building. Doc Johnson now has a family of over 500 people, occupies over 250,000 square feet, and proudly offers a catalog of almost 10,000 products. It is the largest sex toy company in the world, and while business has shifted overseas for some products, the majority of Doc Johnson products are still “Proudly Made in the USA”.
Another theme that has remained constant in the history of Doc Johnson is an emphasis on nurturing employee relationships.
#1 … from the man, himself – Doc Johnson’s founder and CEO:
“It makes me so proud to have a family of people that I look forward to working with every day. We started out manufacturing in America and when the going got tough, most looked overseas – Doc Johnson didn’t; and today, we are still proud that we can continue to say “Made in America.”” – Ron Braverman, 35 years with Doc Johnson