News from Australia! Our Founder and CEO, Ron Braverman, won the first ever Lifetime Achievement Award at AdultEx! Presented by Calvista CEO, Michael Bassett, the award represents a career in manufacturing, product design, brand establishment and excellence in the adult novelty category of consumer packaged goods. The crowd cheered loudly for Ron during this presentation.
We had a booth at the tradeshow, and the response from attendees was great. Our Director of Sales – International, Greg said: “School of Doc, The new Vac-U-Lock packaging/ program, Wonderland and Mood/ Rock Star displays were very well received with overwhelming enthusiasm. We also focused on Made in USA items, with special promotions on male masturbators (All Star Porn Stars, Pocket Pals, Palm Pals), Noches Latinas, Vibrating Classics, Crystal Jellies and Softees. The responses to the Vac-U-Lock tri-fold supplement catalog and video, the Wonderland video and the SOD pamphlets/ holders was just phenomenal. Attendees loved that we were taking our service to the next level with extended retail and end-user support. Nearly every Calvista customer requested School of Doc materials and links to the Vac-U-Lock/ Wonderland videos. The show was very strong and busy.. The tradeshow was alive with activity and we had nonstop visitors to our booth. Fortunately, I had help from local adult retailer shops. Marinda and Bridget were brought in by Calvista to assist me in running the booth.” The show featured a big Fetish party on Day 2. And Day 3 was moderate in attendance and activity as the show wound down to a close.”
Some photos from the show:
Greg and the very helpful ladies from Calvista!
Discussing Doc products in the booth
A quote from the tradeshow founder about Ron’s award: “The Lifetime achievement Award has been awarded for the first time at AEX12, it recognizes outstanding long term dedication and consistent excellence in the field of endeavour, in Ron’s case his dedication and achievement over the years in the global manufacture and supply of quality adult novelties and his service to the adult retail industry” states Calvista CEO, Michael Bassett. “Ron is one of the pioneers of adult product manufacturing and he has contributed consistently over many years to the adult novelty industry forming the global business that we know of today. As well as mentoring and advising, Ron is a strong supporter of ‘Made in USA’. Doc Johnson is renown for their quality ‘Made in USA’ items employing local staff in product development, manufacturing and production.”
Adultex is the Southern Hemisphere’s largest gathering of Adult Industry manufacturers and retailers. Adultex in its 8th year, continues to provide an important and crucial business to business trade show. Invited delegates have the rare opportunity of meeting with the world leaders in Adult Toy production and Adult Entertainment. All Australian and New Zealand delegates are flown to the show by Calvista for a fully paid no expenses spared 3 day buying and educational event, the orders generated after the show are supplied by Calvista for up to 12 months after the show, ie delegates forward order product thru Calvista. The show generates millions of dollars in orders over the 3 days. The awards recognize outstanding performance in their respective fields, are usually retrospective, ie based on historical data, past 12 mths but may also be current, as in Best New Line etc.