Doc Johnson Enterprises

Tag Archives: Chad Braverman

Doc Johnson Wins StorErotica Award: Best Marketing Campaign of the Year, for School of Doc

20 Jul

At the culminating event of the 2012 ANME summer show, the annual StorErotica Awards, adult novelty founder Doc Johnson was announced as the winner of the Marketing Campaign of the Year Award for their School of Doc program. Recognizing excellence in adult novelty community, the StorErotica Awards honors the best on both the brick and mortar storefront, as well as distributing and manufacturing levels, across eleven total categories. Doc Johnson’s winning School of Doc program is an ongoing campaign that supplies free educational pamphlets, signage, and miniature product samples that inform both staff and consumers about materials, categories, lubricants, vibrators, and even frequently asked questions.

Doc Johnson COO, Chad Braverman, said “We are truly grateful for this special recognition, and would like to thank StorErotica , all of our loyal customers, and our enthusiastic fans who collectively nominated us for this award. Our collective team works very hard to ensure a high standard of innovation and meaningful content in our marketing campaigns, and I speak for all of us when I say that we are honored to receive the award for Best Marketing Campaign of the Year.”

 

Director of Sales – North America, Kerin De Francis says of Doc Johnson’s big win “ Our entire team is thrilled that such an important system of educational materials has been recognized and embraced so thoroughly. The feedback from our customers and fans has been incredibly positive; and with nothing else like School of Doc available to distributors and stores, we know we’re filling a vital area of need for the industry. Everyone in the business of buying or selling sex toys should know more about the products and materials. When everyone is educated about the products, it makes for more resourceful vendors and more satisfied customers.”

 

The School of Doc campaign has been quite successful due to the approachable nature of the materials, the playful tone and compelling look, and most notably the practical information provided within . The Doc Johnson sales team travel with the brochures, which are available for free and can easily be ordered in quantity; the School of Doc collateral is also available digitally.

 

The 2012 Storerotica Awards Show was held on July 15th at The Burbank Marriott in Burbank, CA.

 

For further information, marketing materials such as the School of Doc pamphlets and samples, WonderLand posters, various signage, and postcards, and instructions on how to order, contact Doc Johnson’s sales department at: orders@docjohnson.com

 

 

James Deen product molding session – behind the scenes #3

6 Mar

We did it! Go team!

Here’s a few fun photos of James leaving our main office building after a mega-molding-session!

James Deen and our COO, Chad Braverman, shaking on it!

 

James Deen and our lovely Marketing Coordinator, Erica! She took all the candid shots, btw!

 

What a GREAT day and the beginning of the process for creating a whole James Deen signature line of toys! So excited to debut them in July at ANME!

Doc Johnson Announces Partnership with Adult Superstar James Deen (!!!!!)

13 Feb

Doc Johnson and James Deen team up for exclusive new lifelike toy line

James Deen teams up with Doc Johnson

Doc Johnson and world-renowned adult film star James Deen are proud to announce an ongoing partnership that will debut with an anatomically-exact casting of James Deen’s penis as the newest addition the Doc Johnson SuperStars collection; the industry can expect the big reveal of this new SuperStar lifelike dildo at the July 2012 ANME expo. Doc Johnson has consistently signed only the biggest and the best in the industry with their collections garnering stellar results and strong sales, and Deen will only further this reputation.

Deen’s boy-next-door looks mixed with his playful demeanor has not only catapulted him to the forefront of the adult industry, but have also garnered him mainstream attention—most recently in the form of an ABC Nightline Special that dubbed him the “sex symbol of the Facebook generation” and with best-selling author, Bret Easton Ellis (of American Psycho fame) meeting with Deen to discuss a mainstream movie part that Easton is writing specifically for the affable adult star. As the breaking news of James Deen’s signing with Doc Johnson spread yesterday through Twitter and Facebook, fans clamored in excitement. All parties are expecting a strong debut for Deen’s DJ SuperStar cock.

Doc Johnson COO, Chad Braverman, said “We’ve wanted to sign James Deen for a while now; he is a great performer with a very enthusiastic fan base. James is accessible to his fans, very mainstream marketable, and has such an engaging personality – this partnership is a perfect fit for us. We plan on doing it justice by creating the best James Deen products possible.”

At the age of 25, James Deen has already become one of the most recognizable names and faces in the adult industry. He has appeared in almost 900 films and has been recognized with two Male Performer of the Year Awards from XBiz and one from AVN—an impressive feat, given that he is one of the youngest male stars in the industry. In addition to his remarkable success in adult movies, he has an ardent following both on his blog and on Twitter, where he often shares insight to his daily life, funny anecdotes, and candid photos. Deen is poised to skyrocket into the mainstream with so much buzz surrounding his burgeoning popularity. This bold move to market his own toy collection is both smart and timely.

“I am extremely flattered to be working with Doc Johnson.  They have always provided the highest quality products for adult novelties and I am proud to be a part of that family.” James Deen goes on to say I am super excited that Doc Johnson will be molding my penis. I have always wanted to be able to throw my penis at people when I got mad at them and now I can… I guess you can masturbate with it too if you want to do that kind of thing. But seriously I am very flattered and I hope everyone can have lots of fun with my cock!”

Stay tuned for more news and sneaks peeks to be posted on the Doc Johnson Facebook Fan Page: http://www.facebook.com/theoriginaldoc

For sales information, contact Sales Manager Greg Holdridge, at greg@docjohnson.com

For press inquiries, contact Director of Marketing and Public Relations, Victoria Bowman-Steinour at victoria@docjohnson.com

More James Deen photos, just for fun!

 

“Hey girl, I think you’re going to love my cock.”

 

 

January 2012 ANME and XBiz Shows, that’s a wrap!

14 Jan

We’re back from the big January shows! I have to tell you guys…we really made a big splash this month with our awesome mega-booth at the AMNE show and the XBiz Retail Expo. The main crowds at these shows are retailers and distributors, both domestic and international; they were delighted by our 100+ new Doc Johnson products on display, including several full lines and new display units. It was so exciting to FINALLY unveil all of the goodies we’ve been working on for months and months!

Our COO, Chad Braverman, was pleased with the show feedback: “We were thrilled with the overwhelmingly positive response we received at ANME and XBiz Retail. WonderLand had a powerful impact and was certainly the talk of the show. We saw great reactions to our new Black Rose light BDSM line and for the revamped Vac-U-Lock packaging. The insights of the industry are invaluable to us; there is so much to be learned by the first impressions and comments as we show our newest products to our customers.”

The new offerings include the sophisticated Black Rose line of light BDSM products and the revamped packaging for the famous Vac-U-Lock harness systems, for which the Doc sales team received glowing feedback. A newly refreshed School of Doc series of educational pamphlets were debuted to much fanfare from retailers and distributors alike; all five colorful pamphlets and the playful holder are ready to ship and are free of charge. The School of Doc makes education easy and fun for both staff and end-consumers, giving overviews on everything from materials to vibrators and lubricants.

Above all, the new WonderLand massager line was indeed the talk of the trade show, with many attendees falling quickly in love at first sight. The five distinct WonderLand massagers are made of body safe silicone, and feature 10 intense functions, push button controls, and a waterproof design. At the ANME meet-and-greet, the buzz started with the Doc Johnson staff appearing as characters related to the fantasy theme of WonderLand. The excitement didn’t stop until the booth was taken down, and the pre-order numbers demonstrated the strong response.

“The recently concluded ANME show was an overwhelming success for Doc Johnson. The response to our January collection was beyond expectation and resulted in a record number of pre-orders,” says sales manager, Greg Holdridge. “The newly launched Wonderland line is simply amazing, and the in-store support will redefine merchandising.  Our couples-friendly light BDSM line, Black Rose, was a hit for the look, quality, and excellent pricing. With additions to our staple brands, such as Platinum, Mood and GoodHead, we focused on category expansion in a proven format.  The newly repackaged Vac-U-Lock line boasts a new ‘it’s as easy as 1, 2, 3’ marketing campaign to support the even easier to understand color-coded numbering artwork treatment – a dream come true for retailers and consumers.”

Rounding out the tradeshows was the 2012 XBiz awards, with Doc Johnson’s beloved CEO, Ron Braverman, receiving the ‘Industry Pioneer’ XBiz Award. Presented the award by his son, Doc Johnson’s COO, Chad Braverman, the crowd hung on every word of Ron Braverman’s moving acceptance speech.

On receiving this honorary award, Ron Braverman, Founder and CEO of Doc Johnson, said: “It’s an honor to be recognized by my peers as a pioneer in this industry. I have spent most of my life building a business that has maintained a leadership position in manufacturing adult products right here in America– it hasn’t always been easy. Doc Johnson has grown over 35 years to now employ 500 people and house facilities that occupy over 250,000 square feet – nothing is more validating than coming to work every day and seeing my vision realized. This is proof that hard work and quality products can truly make a company prosper. I am excited about the future of Doc Johnson; we have a diverse and talented team of people that I have cultivated over the years. Vital changes are being made in my company, and across the industry as a whole. It’s an invigorating time for all of us.”

 

 

Movember 2011 wrap up – saying goodbye to the mustache

5 Dec

Movember has come to a close. It’s wasn’t easy being a lean, mean, mustached machine, but our COO, Chad Braverman, was just that over the course of “Movember”, a movement in which men all over the world let their mustaches grow over the month of November in support of men’s health issues. We asked our fans to sponsor Chad on his quest to change the face of men’s health and, as a company, promised to match the funds raised.

When we spoke to Chad during Movember, he described his burgeoning stache as “incredibly dirty but at the same time beyond manly and somewhat itchy.” Today, that moustache is gone, but the giving spirit of Movember lives on, thanks to all of your generous donations. So far, Movember has raised 174 million in support of such worthy causes that affect men’s health, with a heavy percentage of donated funds going towards fighting prostate cancer. Because of people like Chad, and those who have graciously opened their hearts and wallets to sponsor Chad, we are one step closer to beating some of the world’s most devastating diseases!

Who wore it best?

Movember update #2 – attack of the ‘stache

29 Nov

Friedrich Nietzsche. Salvador Dali. Albert Einstein. Burt Reynolds. What do these men have in common?

A mustache of course.

The ‘stache has gained and waned in popularity, but it has certainly made a positive comeback. Movember is changing the face of men’s health, one moustache at a time. During November each year, thousands of men let their hair down, so to speak, in the US and around the world. Armed with their moustaches and a dream, these men raise vital funds for men’s health, specifically prostate cancer and other cancers that affect men, by asking friends and family to sponsor them. As a result, Movember has been extremely successful, raising a cool 174 million for men’s health since its infancy.

Many mustached men.

Of course, with great power comes great responsibility, and those taking part in Movember have the great responsibility of choosing what kind of moustache to grow. Doc Johnson’s COO, Chad Braverman, describes his moustache as “incredibly dirty but at the same time beyond manly and somewhat itchy”. However, the possibilities for moustache styles and shapes are almost limitless.

You can sponsor Chad on his official Movember page. Doc Johnson will match every dollar raised by Chad’s Movember Team in the month of November. Please open your hearts and wallets to raise awareness and funds in the fight against cancer. Every dollar counts.

And again, it’s The Doc vs The Chad… what do you think now that Chad’s mo has grown? Is he rivaling the Doc?

Who wore it best?