Doc Johnson Enterprises

Tag Archives: ANME

Doc Johnson Wins StorErotica Award: Best Marketing Campaign of the Year, for School of Doc

20 Jul

At the culminating event of the 2012 ANME summer show, the annual StorErotica Awards, adult novelty founder Doc Johnson was announced as the winner of the Marketing Campaign of the Year Award for their School of Doc program. Recognizing excellence in adult novelty community, the StorErotica Awards honors the best on both the brick and mortar storefront, as well as distributing and manufacturing levels, across eleven total categories. Doc Johnson’s winning School of Doc program is an ongoing campaign that supplies free educational pamphlets, signage, and miniature product samples that inform both staff and consumers about materials, categories, lubricants, vibrators, and even frequently asked questions.

Doc Johnson COO, Chad Braverman, said “We are truly grateful for this special recognition, and would like to thank StorErotica , all of our loyal customers, and our enthusiastic fans who collectively nominated us for this award. Our collective team works very hard to ensure a high standard of innovation and meaningful content in our marketing campaigns, and I speak for all of us when I say that we are honored to receive the award for Best Marketing Campaign of the Year.”

 

Director of Sales – North America, Kerin De Francis says of Doc Johnson’s big win “ Our entire team is thrilled that such an important system of educational materials has been recognized and embraced so thoroughly. The feedback from our customers and fans has been incredibly positive; and with nothing else like School of Doc available to distributors and stores, we know we’re filling a vital area of need for the industry. Everyone in the business of buying or selling sex toys should know more about the products and materials. When everyone is educated about the products, it makes for more resourceful vendors and more satisfied customers.”

 

The School of Doc campaign has been quite successful due to the approachable nature of the materials, the playful tone and compelling look, and most notably the practical information provided within . The Doc Johnson sales team travel with the brochures, which are available for free and can easily be ordered in quantity; the School of Doc collateral is also available digitally.

 

The 2012 Storerotica Awards Show was held on July 15th at The Burbank Marriott in Burbank, CA.

 

For further information, marketing materials such as the School of Doc pamphlets and samples, WonderLand posters, various signage, and postcards, and instructions on how to order, contact Doc Johnson’s sales department at: orders@docjohnson.com

 

 

James Deen product molding session – behind the scenes #3

6 Mar

We did it! Go team!

Here’s a few fun photos of James leaving our main office building after a mega-molding-session!

James Deen and our COO, Chad Braverman, shaking on it!

 

James Deen and our lovely Marketing Coordinator, Erica! She took all the candid shots, btw!

 

What a GREAT day and the beginning of the process for creating a whole James Deen signature line of toys! So excited to debut them in July at ANME!

Sneak peek: Vac-U-Lock got a make-over!

16 Jan

Check out the great new look for our world famous Vac-U-Lock collection! The world’s first and only patented harness system just got even better. The easy reference color coding and 1-2-3 key makes choosing the perfect kit, attachments, and accessories a snap!

Click the images to embiggen

January 2012 ANME and XBiz Shows, that’s a wrap!

14 Jan

We’re back from the big January shows! I have to tell you guys…we really made a big splash this month with our awesome mega-booth at the AMNE show and the XBiz Retail Expo. The main crowds at these shows are retailers and distributors, both domestic and international; they were delighted by our 100+ new Doc Johnson products on display, including several full lines and new display units. It was so exciting to FINALLY unveil all of the goodies we’ve been working on for months and months!

Our COO, Chad Braverman, was pleased with the show feedback: “We were thrilled with the overwhelmingly positive response we received at ANME and XBiz Retail. WonderLand had a powerful impact and was certainly the talk of the show. We saw great reactions to our new Black Rose light BDSM line and for the revamped Vac-U-Lock packaging. The insights of the industry are invaluable to us; there is so much to be learned by the first impressions and comments as we show our newest products to our customers.”

The new offerings include the sophisticated Black Rose line of light BDSM products and the revamped packaging for the famous Vac-U-Lock harness systems, for which the Doc sales team received glowing feedback. A newly refreshed School of Doc series of educational pamphlets were debuted to much fanfare from retailers and distributors alike; all five colorful pamphlets and the playful holder are ready to ship and are free of charge. The School of Doc makes education easy and fun for both staff and end-consumers, giving overviews on everything from materials to vibrators and lubricants.

Above all, the new WonderLand massager line was indeed the talk of the trade show, with many attendees falling quickly in love at first sight. The five distinct WonderLand massagers are made of body safe silicone, and feature 10 intense functions, push button controls, and a waterproof design. At the ANME meet-and-greet, the buzz started with the Doc Johnson staff appearing as characters related to the fantasy theme of WonderLand. The excitement didn’t stop until the booth was taken down, and the pre-order numbers demonstrated the strong response.

“The recently concluded ANME show was an overwhelming success for Doc Johnson. The response to our January collection was beyond expectation and resulted in a record number of pre-orders,” says sales manager, Greg Holdridge. “The newly launched Wonderland line is simply amazing, and the in-store support will redefine merchandising.  Our couples-friendly light BDSM line, Black Rose, was a hit for the look, quality, and excellent pricing. With additions to our staple brands, such as Platinum, Mood and GoodHead, we focused on category expansion in a proven format.  The newly repackaged Vac-U-Lock line boasts a new ‘it’s as easy as 1, 2, 3’ marketing campaign to support the even easier to understand color-coded numbering artwork treatment – a dream come true for retailers and consumers.”

Rounding out the tradeshows was the 2012 XBiz awards, with Doc Johnson’s beloved CEO, Ron Braverman, receiving the ‘Industry Pioneer’ XBiz Award. Presented the award by his son, Doc Johnson’s COO, Chad Braverman, the crowd hung on every word of Ron Braverman’s moving acceptance speech.

On receiving this honorary award, Ron Braverman, Founder and CEO of Doc Johnson, said: “It’s an honor to be recognized by my peers as a pioneer in this industry. I have spent most of my life building a business that has maintained a leadership position in manufacturing adult products right here in America– it hasn’t always been easy. Doc Johnson has grown over 35 years to now employ 500 people and house facilities that occupy over 250,000 square feet – nothing is more validating than coming to work every day and seeing my vision realized. This is proof that hard work and quality products can truly make a company prosper. I am excited about the future of Doc Johnson; we have a diverse and talented team of people that I have cultivated over the years. Vital changes are being made in my company, and across the industry as a whole. It’s an invigorating time for all of us.”

 

 

WonderLand! Our brand new line is finally unveiled!

9 Jan

WonderLand :: 10 Function Silicone Pleasure Products

WonderLand debuts at ANME – January 2012

The world of WonderLand is full of erotic surprises and satisfying delights. Let these storybook characters take you on an incredible adventure through the looking glass and beyond. All five pleasure products are made of body safe silicone, offering 10 intense functions, push button controls, and a waterproof design. You can take the fantasy with you, wherever you may go.

  • Heavenly Heart :: Item # 0995-07-BX
  • Kinky Kat :: Item # 0995-09-BX
  • Mystical Mushroom :: Item # 0995-03-BX
  • White Wabbit :: Item # 0995-01-BX
  • Pleasurepillar :: Item # 0995-05-BX

Discover the pleasures that await you in WonderLand. The 5 distinct WonderLand massagers are made of body safe silicone, and feature 10 intense functions, push button controls, and a waterproof design. Requires 2 AA batteries.

Available at fine retailers beginning June 2012

The WonderLand Collection

Our favorite toy nerds ;)

21 Sep

School of Doc! Kerin and Kristen being toy nerds at ANME in July