We’re back from the big January shows! I have to tell you guys…we really made a big splash this month with our awesome mega-booth at the AMNE show and the XBiz Retail Expo. The main crowds at these shows are retailers and distributors, both domestic and international; they were delighted by our 100+ new Doc Johnson products on display, including several full lines and new display units. It was so exciting to FINALLY unveil all of the goodies we’ve been working on for months and months!
Our COO, Chad Braverman, was pleased with the show feedback: “We were thrilled with the overwhelmingly positive response we received at ANME and XBiz Retail. WonderLand had a powerful impact and was certainly the talk of the show. We saw great reactions to our new Black Rose light BDSM line and for the revamped Vac-U-Lock packaging. The insights of the industry are invaluable to us; there is so much to be learned by the first impressions and comments as we show our newest products to our customers.”
The new offerings include the sophisticated Black Rose line of light BDSM products and the revamped packaging for the famous Vac-U-Lock harness systems, for which the Doc sales team received glowing feedback. A newly refreshed School of Doc series of educational pamphlets were debuted to much fanfare from retailers and distributors alike; all five colorful pamphlets and the playful holder are ready to ship and are free of charge. The School of Doc makes education easy and fun for both staff and end-consumers, giving overviews on everything from materials to vibrators and lubricants.
Above all, the new WonderLand massager line was indeed the talk of the trade show, with many attendees falling quickly in love at first sight. The five distinct WonderLand massagers are made of body safe silicone, and feature 10 intense functions, push button controls, and a waterproof design. At the ANME meet-and-greet, the buzz started with the Doc Johnson staff appearing as characters related to the fantasy theme of WonderLand. The excitement didn’t stop until the booth was taken down, and the pre-order numbers demonstrated the strong response.
“The recently concluded ANME show was an overwhelming success for Doc Johnson. The response to our January collection was beyond expectation and resulted in a record number of pre-orders,” says sales manager, Greg Holdridge. “The newly launched Wonderland line is simply amazing, and the in-store support will redefine merchandising. Our couples-friendly light BDSM line, Black Rose, was a hit for the look, quality, and excellent pricing. With additions to our staple brands, such as Platinum, Mood and GoodHead, we focused on category expansion in a proven format. The newly repackaged Vac-U-Lock line boasts a new ‘it’s as easy as 1, 2, 3’ marketing campaign to support the even easier to understand color-coded numbering artwork treatment – a dream come true for retailers and consumers.”
Rounding out the tradeshows was the 2012 XBiz awards, with Doc Johnson’s beloved CEO, Ron Braverman, receiving the ‘Industry Pioneer’ XBiz Award. Presented the award by his son, Doc Johnson’s COO, Chad Braverman, the crowd hung on every word of Ron Braverman’s moving acceptance speech.
On receiving this honorary award, Ron Braverman, Founder and CEO of Doc Johnson, said: “It’s an honor to be recognized by my peers as a pioneer in this industry. I have spent most of my life building a business that has maintained a leadership position in manufacturing adult products right here in America– it hasn’t always been easy. Doc Johnson has grown over 35 years to now employ 500 people and house facilities that occupy over 250,000 square feet – nothing is more validating than coming to work every day and seeing my vision realized. This is proof that hard work and quality products can truly make a company prosper. I am excited about the future of Doc Johnson; we have a diverse and talented team of people that I have cultivated over the years. Vital changes are being made in my company, and across the industry as a whole. It’s an invigorating time for all of us.”