And we’re doing a fun twist on 50 Shades… by sharing 50 toys over 50 days on Twitter and Facebook, to help fans live the fantasy and find pleasure with toys of their own!

And naturally, Day One was our classic gold Ben Wa balls! Live the fantasy and get your ’50 Shades’ kegels on with our wondrous Ben Wa balls. Under $10 at this retailer!

Classic gold Doc Johnson Ben Wa balls

We continued on with “50 Shades, 50 Days” with Day Two being our Platinum Silicone ‘Groove’ anal toy. It comes in beautiful shades of grey…just like a certain phenomenal book.

Follow along on Facebook and Twitter as we continue our take on 50 Shades…and see what sexy suggestions we have next!

We had a booth at the tradeshow, and the response from attendees was great.  Our Director of Sales – International, Greg said: “School of Doc, The new Vac-U-Lock packaging/ program, Wonderland and Mood/ Rock Star displays were very well received with overwhelming enthusiasm. We also focused on Made in USA items, with special promotions on male masturbators (All Star Porn Stars, Pocket Pals, Palm Pals), Noches Latinas, Vibrating Classics, Crystal Jellies and Softees.  The responses to the Vac-U-Lock tri-fold supplement catalog and video, the Wonderland video and the SOD pamphlets/ holders was just phenomenal.  Attendees loved that we were taking our service to the next level with extended retail and end-user support.  Nearly every Calvista customer requested School of Doc materials and links to the Vac-U-Lock/ Wonderland videos. The show was very strong and busy..  The tradeshow was alive with activity and we had nonstop visitors to our booth.  Fortunately, I had help from local adult retailer shops.  Marinda and Bridget were brought in by Calvista to assist me in running the booth.” The show featured a big Fetish party on Day 2.  And Day 3 was moderate in attendance and activity as the show wound down to a close.”

Some photos from the show:

  

Our booth

Greg and the very helpful ladies from Calvista!

Discussing Doc products in the booth

A quote from the tradeshow founder about Ron’s award: “The Lifetime achievement Award has been awarded for the first time at AEX12, it recognizes outstanding long term dedication and consistent excellence in the field of endeavour, in Ron’s case his dedication and achievement over the years in the global manufacture and supply of quality adult novelties and his service to the adult retail industry” states Calvista CEO, Michael Bassett. “Ron is one of the pioneers of adult product manufacturing and he has contributed consistently over many years to the adult novelty industry forming the global business that we know of today. As well as mentoring and advising, Ron is a strong supporter of ‘Made in USA’. Doc Johnson is renown for their quality ‘Made in USA’ items employing local staff in product development, manufacturing and production.”

About AdultEx:

Adultex is the Southern Hemisphere’s largest gathering of Adult Industry manufacturers and retailers. Adultex in its 8th year, continues to provide an important and crucial business to business trade show. Invited delegates have the rare opportunity of meeting with the world leaders in Adult Toy production and Adult Entertainment. All Australian and New Zealand delegates are flown to the show by Calvista for a fully paid no expenses spared 3 day buying and educational event, the orders generated after the show are supplied by Calvista for up to 12 months after the show, ie delegates forward order product thru Calvista. The show generates millions of dollars in orders over the 3 days. The awards recognize outstanding performance in their respective fields, are usually retrospective, ie based on historical data, past 12 mths but may also be current, as in Best New Line etc.

Our COO, Chad Braverman, was pleased with the show feedback: “We were thrilled with the overwhelmingly positive response we received at ANME and XBiz Retail. WonderLand had a powerful impact and was certainly the talk of the show. We saw great reactions to our new Black Rose light BDSM line and for the revamped Vac-U-Lock packaging. The insights of the industry are invaluable to us; there is so much to be learned by the first impressions and comments as we show our newest products to our customers.”

The new offerings include the sophisticated Black Rose line of light BDSM products and the revamped packaging for the famous Vac-U-Lock harness systems, for which the Doc sales team received glowing feedback. A newly refreshed School of Doc series of educational pamphlets were debuted to much fanfare from retailers and distributors alike; all five colorful pamphlets and the playful holder are ready to ship and are free of charge. The School of Doc makes education easy and fun for both staff and end-consumers, giving overviews on everything from materials to vibrators and lubricants.

Above all, the new WonderLand massager line was indeed the talk of the trade show, with many attendees falling quickly in love at first sight. The five distinct WonderLand massagers are made of body safe silicone, and feature 10 intense functions, push button controls, and a waterproof design. At the ANME meet-and-greet, the buzz started with the Doc Johnson staff appearing as characters related to the fantasy theme of WonderLand. The excitement didn’t stop until the booth was taken down, and the pre-order numbers demonstrated the strong response.

“The recently concluded ANME show was an overwhelming success for Doc Johnson. The response to our January collection was beyond expectation and resulted in a record number of pre-orders,” says sales manager, Greg Holdridge. “The newly launched Wonderland line is simply amazing, and the in-store support will redefine merchandising.  Our couples-friendly light BDSM line, Black Rose, was a hit for the look, quality, and excellent pricing. With additions to our staple brands, such as Platinum, Mood and GoodHead, we focused on category expansion in a proven format.  The newly repackaged Vac-U-Lock line boasts a new ‘it’s as easy as 1, 2, 3’ marketing campaign to support the even easier to understand color-coded numbering artwork treatment – a dream come true for retailers and consumers.”

Rounding out the tradeshows was the 2012 XBiz awards, with Doc Johnson’s beloved CEO, Ron Braverman, receiving the ‘Industry Pioneer’ XBiz Award. Presented the award by his son, Doc Johnson’s COO, Chad Braverman, the crowd hung on every word of Ron Braverman’s moving acceptance speech.

On receiving this honorary award, Ron Braverman, Founder and CEO of Doc Johnson, said: “It’s an honor to be recognized by my peers as a pioneer in this industry. I have spent most of my life building a business that has maintained a leadership position in manufacturing adult products right here in America– it hasn’t always been easy. Doc Johnson has grown over 35 years to now employ 500 people and house facilities that occupy over 250,000 square feet – nothing is more validating than coming to work every day and seeing my vision realized. This is proof that hard work and quality products can truly make a company prosper. I am excited about the future of Doc Johnson; we have a diverse and talented team of people that I have cultivated over the years. Vital changes are being made in my company, and across the industry as a whole. It’s an invigorating time for all of us.”

Sarai Ponce joins Doc Johnson Sales Team

Check out a snippet from the press release:

North Hollywood, CA – Doc Johnson Enterprises, the world’s largest designer and manufacturer of novelties and sex toys, welcomes Sarai Ponce to the Sales Team. Sarai Ponce joins the Doc Johnson team after four years in the adult industry.

Sales Manager, Greg Holdridge, said “We are excited to have Sarai join our team as she is the ideal combination of talent, enthusiasm and drive.  Furthermore, she has experience in directly managing many domestic and international clients and a proven track record of conducting successful and dynamic in-store training seminars.  Sarai is the perfect complement to the sales team and we look forward to utilizing her knowledge and skill set in many ways for the coming year and beyond.”

Ponce previously spent four years growing accounts and expanding the European market for Sportsheets International. She brings extensive sales experience to the table, having formerly managed all international accounts including Australia, Canada, and Europe. She is a familiar face at industry trade shows and in-store seminars, and has years of successful presentations and booth management under her belt. As a Sales Executive for Doc Johnson, Ponce looks forward to continuing her work in growing international accounts and making great use of her bilingual abilities.

Welcome aboard, Sarai!

XBiz Awards 2012 - being hosted by Jessica Drake & Kayden Kross

‘Pleasure Products Company of the Year’ for Doc Johnson

‘Innovative Pleasure Product of the Year – Design’ for “Reflections Glass Wand Sultry”

‘Adult Star Branded Pleasure Product of the Year’ for both “Belladonna Collection” and “Wendy Williams Collection”

‘Alternative Pleasure Product of the Year’ for “Wendy Williams Salad Tossing Spray”

Thanks so much to the awards committee at XBiz and all of the fans, customers, and friends who nominated us! It’s been a wonderful year for Doc Johnson and we truly appreciate the support.

Wish us luck in 2012!

XBiz nominee page: http://www.xbizawards.com/nominees.php

October issue of Dwell

So, how can you tell if one of our (5 million…oh come on, it’s impressive!) products is ‘Made In The USA’? It’s easy – we label them. We’re big on transparency. We actually just updated the label’s design and made it a little more modern – and here’s a sneak peek at our new version:

The new label. You like?