At the culminating event of the 2012 ANME summer show, the annual StorErotica Awards, adult novelty founder Doc Johnson was announced as the winner of the Marketing Campaign of the Year Award for their School of Doc program. Recognizing excellence in adult novelty community, the StorErotica Awards honors the best on both the brick and mortar storefront, as well as distributing and manufacturing levels, across eleven total categories. Doc Johnson’s winning School of Doc program is an ongoing campaign that supplies free educational pamphlets, signage, and miniature product samples that inform both staff and consumers about materials, categories, lubricants, vibrators, and even frequently asked questions.

Doc Johnson COO, Chad Braverman, said “We are truly grateful for this special recognition, and would like to thank StorErotica , all of our loyal customers, and our enthusiastic fans who collectively nominated us for this award. Our collective team works very hard to ensure a high standard of innovation and meaningful content in our marketing campaigns, and I speak for all of us when I say that we are honored to receive the award for Best Marketing Campaign of the Year.”

Director of Sales – North America, Kerin De Francis says of Doc Johnson’s big win “ Our entire team is thrilled that such an important system of educational materials has been recognized and embraced so thoroughly. The feedback from our customers and fans has been incredibly positive; and with nothing else like School of Doc available to distributors and stores, we know we’re filling a vital area of need for the industry. Everyone in the business of buying or selling sex toys should know more about the products and materials. When everyone is educated about the products, it makes for more resourceful vendors and more satisfied customers.”

The School of Doc campaign has been quite successful due to the approachable nature of the materials, the playful tone and compelling look, and most notably the practical information provided within . The Doc Johnson sales team travel with the brochures, which are available for free and can easily be ordered in quantity; the School of Doc collateral is also available digitally.

The 2012 Storerotica Awards Show was held on July 15^th at The Burbank Marriott in Burbank, CA.

For further information, marketing materials such as the School of Doc pamphlets and samples, WonderLand posters, various signage, and postcards, and instructions on how to order, contact Doc Johnson’s sales department at: orders@docjohnson.com

You’ll love our new Platinum Silicone vibrating toys! We took our affordable hand-crafted Platinum Silicone line to the next level by adding powerful multi-speed, removable bullets. Introducing 3 unique shapes which are each available in two colors, the Treasure features a waved shaft with a clitoral tickler for dual stimulation, the Daydream is a G-Spot dildo that will perfectly satisfy, and the Twist offers a delightfully ribbed shaft designed to ensure a pleasurable ride. Plus, the Platinum vibrating toys are completely sanitary and easy to maintain. It really doesn’t get much better than this!

*Highest-quality platinum-grade silicone dildos *Available in three pleasurable shapes *Multi-speed, removable bullet *Waterproof *Body-safe, phthalate-free *Proudly made in America
Clean with Doc Johnson Antibacterial Toy Cleaner, or wash with antibacterial soap and warm water, or put the toy in the top rack of your dishwasher and run it as usual or. Remove bullet before boiling. Do not boil bullets, as this will destroy the vibrator mechanism.

He’s America’s sexiest boy next door, the hottest male porn star around…and we’ve got his cock, just for you guys! For all those wondering what the official James Deen Cock will look like, we at Doc are proud to announce that James Deen’s cock will be available in both our best-selling ultra-realistic UR3 material, as well as our Platinum Silicone with vibrations! Fucking sweet, right?!

Before we release the James Deen toy line to the world, we had to do a photo shoot for the packaging. Of course, it was super fun and James Deen was awesome. We have loads of photos we’ll be leaking in the next few weeks.. But for now.. Are you ready for a behind-the-scenes sneak peek video? Check out this hilarious video of us talking to (and goofing off with) James Deen right after we photographed him for his Doc Johnson molded cock and exclusive line, debuting this July!

Happy Birthday to the big guy!

It's a celebration at Doc Johnson today! Take a look at Ron's wonderful birthday cake, made by our long-time Sales Assistant, Gina!

We had a booth at the tradeshow, and the response from attendees was great.  Our Director of Sales – International, Greg said: “School of Doc, The new Vac-U-Lock packaging/ program, Wonderland and Mood/ Rock Star displays were very well received with overwhelming enthusiasm. We also focused on Made in USA items, with special promotions on male masturbators (All Star Porn Stars, Pocket Pals, Palm Pals), Noches Latinas, Vibrating Classics, Crystal Jellies and Softees.  The responses to the Vac-U-Lock tri-fold supplement catalog and video, the Wonderland video and the SOD pamphlets/ holders was just phenomenal.  Attendees loved that we were taking our service to the next level with extended retail and end-user support.  Nearly every Calvista customer requested School of Doc materials and links to the Vac-U-Lock/ Wonderland videos. The show was very strong and busy..  The tradeshow was alive with activity and we had nonstop visitors to our booth.  Fortunately, I had help from local adult retailer shops.  Marinda and Bridget were brought in by Calvista to assist me in running the booth.” The show featured a big Fetish party on Day 2.  And Day 3 was moderate in attendance and activity as the show wound down to a close.”

Some photos from the show:

  

Our booth

Greg and the very helpful ladies from Calvista!

Discussing Doc products in the booth

A quote from the tradeshow founder about Ron’s award: “The Lifetime achievement Award has been awarded for the first time at AEX12, it recognizes outstanding long term dedication and consistent excellence in the field of endeavour, in Ron’s case his dedication and achievement over the years in the global manufacture and supply of quality adult novelties and his service to the adult retail industry” states Calvista CEO, Michael Bassett. “Ron is one of the pioneers of adult product manufacturing and he has contributed consistently over many years to the adult novelty industry forming the global business that we know of today. As well as mentoring and advising, Ron is a strong supporter of ‘Made in USA’. Doc Johnson is renown for their quality ‘Made in USA’ items employing local staff in product development, manufacturing and production.”

About AdultEx:

Adultex is the Southern Hemisphere’s largest gathering of Adult Industry manufacturers and retailers. Adultex in its 8th year, continues to provide an important and crucial business to business trade show. Invited delegates have the rare opportunity of meeting with the world leaders in Adult Toy production and Adult Entertainment. All Australian and New Zealand delegates are flown to the show by Calvista for a fully paid no expenses spared 3 day buying and educational event, the orders generated after the show are supplied by Calvista for up to 12 months after the show, ie delegates forward order product thru Calvista. The show generates millions of dollars in orders over the 3 days. The awards recognize outstanding performance in their respective fields, are usually retrospective, ie based on historical data, past 12 mths but may also be current, as in Best New Line etc.

Here’s a few fun photos of James leaving our main office building after a mega-molding-session!

James Deen and our COO, Chad Braverman, shaking on it!

James Deen and our lovely Marketing Coordinator, Erica! She took all the candid shots, btw!

What a GREAT day and the beginning of the process for creating a whole James Deen signature line of toys! So excited to debut them in July at ANME!

Yep.. we molded James Deen’s adorable ass.. because, hey, why not?! And he was totally awesome about it! It takes a long time to set; James was patient and sweet during the whole process.

Check it out!

James staying verrrrry still while the molding plaster sets... and being super cute, of course!

Maybe he's checking his Twitter... maybe he's googling pandas... Oh, yeah or burritos!

Ya know.. we could have given that bean bag to a James-Deen-Super-Fan… alas, it was tossed out.

One more post with “molding day” pics is yet to come!

Of course, we have some ahhhmazing (and totally candid) behind the scenes photos to share from the super fun session! We wouldn’t just tease ya, now would we?

Here are a few choice pics to start:

Deep thoughts...

Coming soon!

Post 2 is coming up next, with more behind the scenes photos for you to enjoy!

The James Deen line debuts in July 2012!

James Deen teams up with Doc Johnson

Doc Johnson and world-renowned adult film star James Deen are proud to announce an ongoing partnership that will debut with an anatomically-exact casting of James Deen’s penis as the newest addition the Doc Johnson SuperStars collection; the industry can expect the big reveal of this new SuperStar lifelike dildo at the July 2012 ANME expo. Doc Johnson has consistently signed only the biggest and the best in the industry with their collections garnering stellar results and strong sales, and Deen will only further this reputation.

Deen’s boy-next-door looks mixed with his playful demeanor has not only catapulted him to the forefront of the adult industry, but have also garnered him mainstream attention—most recently in the form of an ABC Nightline Special that dubbed him the “sex symbol of the Facebook generation” and with best-selling author, Bret Easton Ellis (of American Psycho fame) meeting with Deen to discuss a mainstream movie part that Easton is writing specifically for the affable adult star. As the breaking news of James Deen’s signing with Doc Johnson spread yesterday through Twitter and Facebook, fans clamored in excitement. All parties are expecting a strong debut for Deen’s DJ SuperStar cock.

Doc Johnson COO, Chad Braverman, said “We’ve wanted to sign James Deen for a while now; he is a great performer with a very enthusiastic fan base. James is accessible to his fans, very mainstream marketable, and has such an engaging personality – this partnership is a perfect fit for us. We plan on doing it justice by creating the best James Deen products possible.”

At the age of 25, James Deen has already become one of the most recognizable names and faces in the adult industry. He has appeared in almost 900 films and has been recognized with two Male Performer of the Year Awards from XBiz and one from AVN—an impressive feat, given that he is one of the youngest male stars in the industry. In addition to his remarkable success in adult movies, he has an ardent following both on his blog and on Twitter, where he often shares insight to his daily life, funny anecdotes, and candid photos. Deen is poised to skyrocket into the mainstream with so much buzz surrounding his burgeoning popularity. This bold move to market his own toy collection is both smart and timely.

“I am extremely flattered to be working with Doc Johnson.  They have always provided the highest quality products for adult novelties and I am proud to be a part of that family.” James Deen goes on to say “I am super excited that Doc Johnson will be molding my penis. I have always wanted to be able to throw my penis at people when I got mad at them and now I can… I guess you can masturbate with it too if you want to do that kind of thing. But seriously I am very flattered and I hope everyone can have lots of fun with my cock!”

Stay tuned for more news and sneaks peeks to be posted on the Doc Johnson Facebook Fan Page: http://www.facebook.com/theoriginaldoc

For sales information, contact Sales Manager Greg Holdridge, at greg@docjohnson.com

For press inquiries, contact Director of Marketing and Public Relations, Victoria Bowman-Steinour at victoria@docjohnson.com

More James Deen photos, just for fun!

The Black Rose Collection - click to embiggen

Isn’t this GORGEOUS? We’re so excited to unveil the verrrry sexy Black Rose collection.  Six beautiful pieces, all at a great price. The perfect accessories for light bondage and incredibly hot times with your partner!